If you want to improve website of your business, you don’t always need a web designer for the job. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project.
The good news is, the content is as important as a beautiful design, and it is generally something you can work on yourself.
If you want to win more business with your website without hiring a web designer, then here are 10 simple tactics you can implement immediately to create a better website.
They will also give you a competitive advantage as very few businesses use these.
1. Use ‘you’ more than we.
The first tip is an incredibly simple way to make your website resonate with your audience. Instead of talking about “I”, “we” and “our”, talk about “you” and “yours”.
Your business isn’t about you. It’s about your customer. And your prospective customer is on your website to find out how you can help them. So make it about them, and not you.
2. Talk about benefits, not features.
It is to fall into talking about the features of your product or service, instead of the benefits it provides. Remember, people don’t buy things for what they are; they buy things for what they do. More importantly, it is vital to recognise the benefits that matter to your audience.
3 Make a keyword research
What are the keywords your customers would use to search for a product / service you offer? Write down these keywords and then insert them on Google Ads Keyword Planner. With this tool, you can see the search volume of each keyword geographically and discover how competitive the search term is.
When you have done your research, it is time to optimise your website browser titles, meta descriptions and heading tags accordingly. Here is a great article on how to do write great meta descriptions.
4. Do not use jargon
Not long ago, I was doing research for a client and I came across a company’s website that stated:
‘We generate results through cultivating corporation strategy and transformation, as well as leadership and culture evolution from a wide-ranging perspective.’
I kept reading it over and over again. But I couldn’t figure out what their business does.
In other words, I was very confused.
And here’s why you should never use jargon.
If your customers are looking for air conditioners, but you are talking about cooling solutions, they will never find you on Google. And if they accidentally do, you’ll confuse them with jargon.
Many business owners erroneously think that a confused customer will seek clarification or contact you for more information. This could not be further from the truth.
When you confuse them, you lose them.
5. Use ‘because’
‘Because’ is one of the most powerful words you can use to persuade people to act. Many business owners think that the biggest obstacle to your marketing success is a lack of website traffic whereas, it’s really a lack of trust. When your customer comes across your website, they are sceptical of your business at first. To overcome that scepticism, you’ll need to be able to back up what you are claiming.
Recommended article to read: Give your customers reason why.
6. Be ultra-specific
Want to increase your credibility? Be ultra-specific. It is easy to make general claims like “this product saves you money” but specific claim such as “we helped our client save $11,343 in annual electricity bills” is much more believable.
7. Use power words
Power words are words that evoke an emotional response in your reader. These words in your headlines can dramatically improve the results you achieve.
Remember, people buy with emotions first and then justify with logic afterwards. Trying to sell to their logical brain with facts and figures is a complete waste of time.
8. Use long copy
It’s a myth that nobody reads long copy. Even in today’s digital age, there is one group who will read all that text: your customers. They are the ones who have all the burning questions and they are looking for someone who can answer them. The people who don’t read your copy, are not going to buy in any case.
There is one exception to this rule though. Your copy must be entertaining and engaging. Like advertising legend David Ogilvy said; you can’t bore anyone to buy.
9. Leverage testimonials
When people browse your website, they are thinking if you managed to help someone else who had the same problem as they did. Be it a written testimonial or video, testimonials are a powerful way to increase the credibility of your business.
10. Ask for a sale
Also known as Call-To-Action, it is amazing how many businesses fail to ask for a sale on their website. If you want people to call you or buy from you, you have to ask them. Improve website by crafting a compelling call to action and use it across your website.
Looking for a web designer?
If you apply even a couple of these, you should see an increase in your website conversion rate.
However, if you need more to up your website game, I may be able to help you. If that’s the case, read more here.