Improving your local business SEO is one of the most important factors to focus on when you’re trying to boost visibility, especially if you aren’t ranking well for related terms. Utilizing SEO will generally help you gain more attention, however, if you aren’t successful with it, then it means that there are things that require change.
Figuring out what to change isn’t too hard because local business SEO principles are relatively straightforward. Putting them into action, however, can be a little bit more challenging. Many small businesses seek the assistance of freelance digital marketers who can help them improve their online presence without requiring a full-time salary.
If you’re looking to boost your rankings through local business SEO, you’ve come to the right place because today, we’ll be sharing a couple of pointers straight from the best freelance digital marketing consultant in Melbourne.
1. Create Relevant Content
Creating relevant content is not as simple as it sounds, which is why it is one of the first things you should focus on improving. You should keep in mind that gaining attention is a no brainer if you can publish high-quality content that is also relevant to current events. Creating quality content that is for your chosen demographic will secure you a place at a higher SEO rank. If you have a higher SEO rank, then your page will also have authority and relevance, which always helps to generate leads and drive conversions!
2. Improve Page Load Speeds
It is important to make sure that your page loads fast since that’s also a factor that could affect your SEO ranking. Google knows that user experience is a crucial factor in rankings, which means that slow load times won’t be very received by visitors. Since they’ll be bouncing off, the algorithm determines that you don’t deserve a very high ranking. In fact, there has been a study that proves slow load speeds cause 40% of visitors to leave the page without even waiting for the page to finish loading.
3. Regularly Update Your Content
Aside from giving new content for your visitors, you need to know that regular updates to your page will improve your relationship with the search engine. Regular content updates make your page seemingly relevant as well as reliable since people tend to visit pages that are frequently updated and active. Invest in a freelance web designer to help you improve your layout as well, to make sure that it remains intuitive for your audience.
4. Make Sure That Your Content Is Easy To Read
In the process of garnering attention, publish easy-to-read content that will entice visitors to explore. You should also consider creating content centred around topics that are engaging and will be easy for people to understand since there are writing styles that are considered to be bad for garnering visitors.
Aside from fonts and writing style, you should also consider properly planning out a better layout style for your page. Creating a layout that is easy to browse will help you garner visitors since a more comfortable webpage should be more welcoming to browse compared to poorly formatted pages. You should consider using checklists and bullet points as it helps visitors to navigate throughout your page.
Local Business SEO: Conclusion
If you can successfully follow the pointers mentioned above, then you should now have a better chance of getting a higher ranking through local business SEO. Despite focusing on your ranking, always consider the satisfaction of your visitors. Giving your visitors what they want will help you in getting better responses from them, which directly translates into your page getting even more visitors and improved rankings!
SKCreative is a freelance digital marketing consultant in Melbourne. We have plenty of experience in the industry and can’t wait to bring a fresh new perspective to your business. Browse through our services today to find out the different ways we can help your business grow!