Your web design gives you the chance to make a positive first impression on your target audience and encourage them to browse on your website for longer. However, if you have a poorly-designed website, it can leave a lasting negative effect. Because of this, you should prioritise investing in and learning more about high-quality web design.
When you are researching information about web designers, you can see that there are a number of web design myths on online forums that aren’t simply true. One effective way to familiarise yourself with what makes web design effective is to discover the common misconceptions surrounding them. Here are some web design myths that you should stop believing:
Myth #1: Using stock photos is acceptable
Images play a major role in the appearance of your website. There’s nothing wrong with using stock photos, but to attract visitors and make your brand stand out, use your own photos instead of generic ones that they have likely seen before. Original images can also showcase your uniqueness and highlight what makes you different from your competitors.
It’s also important to note that regardless if you have unique photos, they are likely to destroy your web design if they have poor quality. Therefore, invest in a professional camera or hire skilled photographers who can present your products or services through high-quality images.
Myth #2: Aesthetics are more important than function
A well-designed website should be visually appealing and functional. It’s essential to build a website that grabs your visitors’ attention right away but doesn’t overlook the importance of its functionality. You have to consider the needs of your users and provide them with an excellent user experience. Work with a skilled freelance web designer who can ensure the readability, responsiveness, clear navigation, and fast speed of your website.
Myth #3: My homepage is the most important web page
Your homepage welcomes your visitors and gives them a glimpse and idea of what you offer. However, remember that it is not where they stay long. While you want to make sure that your homepage introduces your brand and what you offer, it’s important to pay attention to your subpages. Ensure that all of your web pages are well-optimised for search engines and contain easy-to-read content for your audience.
Myth #4: Responsive design is unnecessary
Having a responsive design should be one of your top priorities when it comes to designing your website. According to recent statistics, more than 50% of visitors are mobile users.
Keep in mind that your visitors use various devices ranging from smartphones to desktops, so you have to ensure that your site is easily accessible regardless of the screen’s size. To achieve this, hire a talented website designer who has years of experience and understands your needs, branding, and requirements.
Myth #5: I can skimp on web design
Various platforms provide you with website templates that let you build your website by yourself at low rates. While this option may seem tempting to save extra money, it’s best to invest in a custom website. This way, the website is built according to your business objectives and goals and you are assured that your website looks good and functions as smoothly as possible.
Conclusion: Don’t believe in the most common web design myths
Your web design should speak highly of your brand and resonate with your target audience. You don’t want to have a poorly designed website because you fell victim to common web design myths.
Avoid this mistake by remembering the misconceptions listed above and stop believing them. Don’t forget to team up with a skilled web designer to ensure your website’s success.
If you’re looking for a freelance website designer in Melbourne, then I am here to help. SKCreative is a one-man digital marketing agency specialising in building marketing-focused websites that attract new clients. Contact me to learn more about how I can help you.