As expected, 2021 started with some significant changes in the digital marketing scene. This is nothing new because digital experts predicted fresh trends that dictate what strategies will help boost brands and rake in more profits every year.
For digital marketing services to be useful for the brand, the strategies used must match the ever-changing environment. If you don’t want to be left behind, you will need to step up your game! Don’t worry, these trends are not all new, but more like improved ‘versions’ of past strategies that were proven effective.
In this article, we will share three basic things you need to do when strengthening your digital marketing strategies in 2021 and how a freelance digital marketing consultant can help you:
1. Master Social Commerce
For a few years now, social media has been a massive part of the success of online businesses. From establishing an online presence to expanding your reach and engaging customers, social media platforms have proven their worth when it comes to digital marketing.
However, the focus in 2021 will be on the use of social media platforms for selling. Social commerce gained more popularity in 2020, especially on Facebook and Instagram, and this trend will continue this year, with options for other social media platforms. The main thing that social commerce brings is that it does away with the need to leave the platform when the user wants to make a purchase. While that may not sound like a lot, this improves the consumer experience on these social media platforms.
2. Prioritise Customer Experience
If there’s one thing that never changes, it is that customer experience must always be at the top of your priority list. Remember that customers want a seamless experience throughout their journey. Because of the Internet and social media that gave consumers an avenue to talk about products and services, consumers today do not solely rely on what you advertise your products to be.
They need more than just information to convince them to make a purchase. According to a source, 73% of consumers claim that customer experience is an essential factor in their purchasing decisions. To nail your customer experience, you have to offer consumers convenience, efficiency, easy payment methods, friendly service, personalisation, modern web design, and a smooth mobile experience, among others. In fact, if you want to produce effective strategies for your efforts, you should work with a reputable freelance web designer in Melbourne!
3. Adapt to User Privacy Changes
In recent times, users have been stressing the importance of privacy. In fact, the 2020 Australian Community Attitudes to Privacy Survey conducted by the OAIC showed that 70% of the respondents believe the protection of their personal information is a major concern.
But as regulations on the use of data get stricter, you can expect reduced flexibility in the way organisations can collect, use, and sell data on users. Businesses must start focusing on establishing direct relationships mainly via subscription lists. While this comes with challenges of its own, there are benefits from this, such as delivering personalised content to building more trust and reducing problems with regulators. When done right, this could even be cheaper than getting 3rd party data!
If you haven’t planned your digital marketing strategy for 2021, now is the time to do so. Keep in mind that improving customer experience, getting ready for change on user privacy, and optimising social media for commerce are just a few things you can do to start the year right for your business. Of course, you will also get better results if you have digital marketing strategies tailored to your specific needs.
SK Creative can provide you with creative and effective marketing ideas. Whether you are looking for the services of a professional web designer or freelance digital marketing consultant in Melbourne, we can provide you with dedicated service. Get in touch with us today to learn more about how we can help your brand!