What does SERP mean? PPC? SERP? CTR? SEO? CPC? There are hundreds of digital marketing acronyms which may be confusing for business owners or those who are learning online marketing. Below are some of the most common acronyms used in digital marketing and web design:
SERP (Search Engine Results Page)
Search engine results pages refer to the web pages given to the users after they search for something using keywords in a search engine, such as Google and Bing. Every website aims to be on the first page of search engine results. SERPs determine how a business can improve its rankings and formulate a better SEO strategy.
CTR (Click-Through Rate)
A click-through rate is a metric used to measure the number of clicks an ad gets. It is an important element that indicates if people are engaging or interacting with the brands through their ads. To determine the CTR, you need to follow this formula: number of clicks/number of impressions*100. For example, if you have 10 clicks and 100 impressions, your CTR will be 10%.
PPC refers to the model of digital advertising wherein a company or advertiser pays a fee every time their ad is clicked. Some of the best examples of pay-per-click advertising are Facebook, Google, Bing and Instagram. Compared to traditional ads, it is more cost-effective since a company will only be charged when users click on the ad.
A cost-per-click is an effective way to analyse the results of pay-per-click campaigns. An average CPC refers to the actual price a company will be charged per click. On the other hand, a max CPC is the amount an advertiser will spend each time a user clicks on an ad.
CPM (Cost-Per-Mille Thousand)
CPM is a metric that helps understand the amount of your ad to be viewed by 1,000 users. This is often used for videos and display campaigns when the goal is to generate views and impressions.
SSL (Secure Socket Layer)
This is often seen in the URLs with “HTTPS.” This signals that a website is secured. Having an SSL certificate is crucial, especially if you’re selling products online. It is also beneficial in SEO because Google provides priority to SSL websites over sites that are non-secured.
CMS (Content Management System)
CMS is a program used for publishing and editing website content. Some of the most popular CMS are WordPress, HubSpot and Sitenify. Websites that are built on CMS can contain SEO metadata, robots and alt tags.
A website’s bounce rate refers to a website’s analytics that refers to the percentage of visitors who visit a page, then leave without visiting other pages. The lower the bounce rate, the better.
CRO (Conversion Rate Optimisation)
According to Hotjar, conversion rate optimisation is the process of increasing the percentage of users or website visitors to take a desired action. The desired action can be a form submission, add to cart, a phone call, purchase etc.
Google Search Console
Google Search Console allows webmasters and website owners to keep track of Google search. You can find on its dashboard the number of organic clicks, keyword position and impressions. You can also verify the indexing status of pages, find crawl errors and submit an XML sitemap using Google Search Console.
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