The Best Digital Marketing Tools for SMEs & Startups (2020)

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If there’s a problem, there’s a solution. The web is filled with thousands of digital marketing tools that can not only make your life easier but help you grow your business.

Here are some of the best tools I’ve used as a freelance digital marketer.

The best tools for SEO / PPC


One of my favourite digital marketing tools is Ubersuggest. It’s a free SEO tool (with a paid version) that specialises in generating new keyword and content ideas. You can check your backlinks and conduct a quite comprehensive SEO audit of your website. You can also spy on your competitors top SEO pages and learn ways to outrank them.

Google Keyword Planner

Google Keyword Planner is a must-use digital tool for keyword research. This tool allows you to look up the keywords related to your business. It shows data on the monthly search volume, how competitive the keyword it is and how much are you looking for to pay per click if you want to target that keyword.

Answer the public

Answer The Public is a great digital marketing tool to get ideas for content marketing. Answer the public draws autocomplete data from search engines and then generates every useful phrase and question people are asking around your keyword.

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Keywordtool.io is a brilliant alternative for Google Keyword Planner. It draws data from Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic related to your business. The free version will give you up to 750 long-tail keyword suggestions for every search term.

The best digital tools for design & inspiration


Canva is a free graphic design platform that allows users to create social media ads, presentations, business cards etc. It is available on web and mobile. It’s incredibly easy to use allows you to create very professional visual content.

Lapa Ninja

Need inspiration for your next landing page? Lapa Ninja is a collection of the best landing page designs from around the web. It is created to help landing page designers find inspiration, learn and improve design skills.

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Landing page inspiration from Lapa Ninja


Elementor has changed the way the websites are designed. Elementor is a website page builder plugin that works with your WordPress site. Elementor comes with a free version but if you want to get the most out of it, I highly recommend getting the PRO version.

The best tools for digital marketing

Google Analytics

If you aren’t already using Google Analytics, don’t put it off for any longer – set it up now. Google Analytics is one of the most popular digital marketing tools, and for a reason. It is Google’s free web analytics service that allows you to analyse the visitors on your website. It also provides valuable insights into your digital marketing campaigns and how they are performing.

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Screenshot from Google Analytics


Want to see how your website visitors really use your website? Setup Hotjar and start tracking. It allows you to create heatmaps and record website sessions. Using this data you will gain an understanding of the website user behaviour.


Hubspot is one of the most comprehensive digital marketing tools there are is. It is all-in-one marketing, sales and customer service software for businesses of all sizes. The free version is really comprehensive and allows you to get started. It comes digital tools such as live chat for your website, advertising tools, web analytics and lead generation and contact management tools.

MailChimp & ActiveCampaign

Looking to get started with email marketing? There are a couple of tools I’d be looking at. Mailchimp can be a solid option if you are just looking to send newsletters. However, if you are an advanced user or are looking to build more complicated email automation, I’d recommend ActiveCampaign.

Other useful digital tools


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