Fast-growing companies and startups know the value of Facebook advertising.
According to Sprout Social, It’s still the most used social platform with nearly 2.45 billion monthly active users. Knowing who’s using the platform and how they are using it can make a difference when crafting a Facebook marketing strategy.
If you are curious to see what some of the most clever Facebook advertisers are up to, then this is article is for you.
Take a look at these Facebook Ads examples from one of the fastest-growing companies in the world and get inspiration and ideas for your next marketing campaign.
1. Transferwise
Transferwise is an online account that lets you send money, get paid, and spend money internationally. Their mission is simple – send, spend and receive money at the real exchange rate.
Here’s one of their Facebook ads that would appeal to anyone who’s frustrated with non-transparent exchange rates. The copy works because they have identified a very specific pain point their audience has: The exchange rates being far better online than those in travel shops.
2. Oribi
Oribi is a website analytics tool that makes it easy to understand your website results. I’m a big fan of their advertising strategy that is based on comparative marketing strategy. They do a great job showing how much faster, easier and simpler their product over their biggest competitor, Google Analytics.
The key takeaway here is this: If your product is better than your famous competitors, don’t be afraid to say so.
3. Hotjar
Hotjar is a website behaviour analytics tool for marketers, UX designers and digital agencies. It helps you understand your website visitors better. Their Facebook Ad appeals to every marketer’s ultimate goal: how to increase your conversion rate. The call to action, “Try It Free”, tells you that there are no costs involved to get started.
4. Appsumo
Appsumo is a deals website for digital products and online services. Nowadays, there are thousands of apps for different purposes and it introduces a problem for entrepreneurs and marketers: Too many ongoing app subscriptions that add up. The ad is simply describing the problem that their audience has and offers a solution.
5. Zapier
With Zapier, you can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Their Facebook ad is great because of its simplicity and brevity. Their copywriter has managed to include:
Benefit: Saves thousands of hours of work.
Social Proof: Trusted by millions.
Call-to-action: Try it for free.
Can you do the same by using just 16 words?
6. Xero
Xero is cloud-based online accounting software. Founded in 2006 in a Wellington studio apartment, Xero has now globally over 1 million users.
The message cuts right to the heart of it. Spreadsheets are time-consuming and Xero solves this problem. “Try Xero free for 30 days”, says there’s absolutely no risk in giving Xero a go.
7. Slack
Slack is a collaboration hub that can replace email to help you and your team work together more efficiently. Their Facebook ad says: “What if your email was organised by project, and not by date? It wouldn’t be email at all.” With less than 20 words, they reveal the major benefit of their product – receive fewer emails.
8. Bank Australia
The #9 on our list isn’t really a startup company or can’t probably be labelled as ‘fast-growing’. I chose to feature it anyway because the ad campaign has got a unique approach to any campaign I’ve seen from banks in the past.
Bank Australia’s mission is clear – Australians need a real banking alternative – a bank that is responsible and sustainable. Here’s a Facebook ad that couldn’t get their message across any better.
9. Grammarly
Grammarly is a writing tool that helps you check for several types of errors. It detects grammar and punctuation mistakes but also provides suggestions for a better choice of wording.
Their Facebook ad does a great job turning a feature into a benefit.
It helps your team to communicate more clearly and effectively with your customers (benefit), by integrating seamlessly into apps you are already using (feature).
Their social proof is also unbeatable: “Trusted by over 10,000 companies.”
10. Allbirds
Allbirds is a New Zealand-American footwear company sells shoes that are made with responsibly sourced, premium natural materials, Merino wool, eucalyptus tree, and sugarcane. Founded in 2014, the company has grown exponentially, one reason being their clever marketing strategy.
In short, their advertisements generally based on three powerful marketing elements: Offer (free shipping), guarantee (100 days trial with a money-back guarantee) and social proof (reviews)
Here’s a great example of their ads.
11. GetResponse
GetResponse is an email marketing tool for small businesses. It allows you to send email newsletters, campaigns, online surveys and follow-up autoresponders. Facebook ad example implies what email marketing can do – turn your website visitors into paying customers.
12. Raiz
Raiz is an Australian financial tech company that developed an app, Raiz, that allows you to save and invest your spare change in ETF’s with no account minimums or commissions. Let’s look at the elements of their recent Facebook ad.
- Testimonial – Check
- The value proposition in 7 words (Easily save and invest your spare change) – Check
- Authority: “Join over a million downloads in Australia” – Check
- Visually appealing video – Check
Well done Raiz, well done.
Facebook Ads examples – Key takeaways
You have now seen Facebook ads examples from fast-growing companies from range of industries. If you want to make Facebook ads work for your business, here are some key takeaways.
- Make your ad about them and not you
- Use strong call-to-actions (don’t forget power words)
- Be consistent with your marketing message but don’t be afraid to try new things
- Build trust through testimonials
- Identify your audience’s problems in your copy and introduce a solution
- Take away the risk of trying your product through a strong guarantee
Want better Facebook campaigns? Two ways to go from here:
1. Download digital marketing checklist and discover 50 ways to improve your Facebook (or Google Ads) campaign. Get your free copy here.
2. Or if you want me to create an advertising campaign for your business, get a free consultation with me today.
