Lead Generation 101: Why Landing Pages Are Essential

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As an entrepreneur who is constantly finding ways to make their digital marketing efforts as effective as possible, understanding why the landing page is critical can make or break your lead generation rates. 

Creating separate and distinct pages to redirect web visitors to after clicking your CTA might seem a bit redundant and more trouble than they’re worth, especially given how time-consuming they are. However, the landing page is a critical part of your marketing strategy to generate leads! Without lead generation, business wonders can’t initiate consumer interests in their products or services, and there’s no way to do list building or keep in touch with your customers effectively.

Here are several reasons why your landing page is so important to accomplish with a digital marketing consultant, especially for lead generation:

Get to know your customers and qualify leads for your sales team

Landing pages are valuable to your marketing strategy in that it gives you information on prospective customers. By requiring site visitors to fill up a form, you’re also getting information on the demographics that are interested in your products or services. 

Getting to know your prospective client allows you to understand your new leads further and segment them effectively to send targeted marketing messages that resonates with their needs, desires, and pain points. Rather than wasting time talking to someone about a product or service that they are not interested in, your marketing team can use information gathered from your landing pages to generate more meaningful conversations with prospects!

Gathering information from your landing pages will also help you qualify leads before they get to sales. Depending on their answers, you can nurture or funnel them further into the sales process! 

Data allows you to understand how interested your customers are

Understanding your leads further is possible with data tracking, which allows you to see how engaged your prospects are. For example, you can find out if a potential customer has downloaded any of your offers or signed up for your newsletter. These are indicators that your prospect is highly engaged and will likely purchase soon. 

With the expertise of a digital marketing freelancer, you can also track and analyse the data on your landing pages to see if your marketing offers are performing well. By comparing data between different offers, you can determine what is or isn’t working to produce a more effective marketing campaign. 

Using a web analytics tool such as Google Analytics will give you information, such as time on page, bounces from another page, or the number of leads generated from other pages. If you have a well-performing landing page, then it might be useful to use it as a benchmark for your landing page’s performance. If you can improve on a low converting landing page to increase your leads significantly, then the less work you need to put into other lead generation efforts. 

Boost your lead generation with landing pages

As your website tells a compelling story that attracts people to your business, your business succeeds by turning those web visitors into new customers. Rather than sending traffic to the home page, guide your leads by prompting them to complete an action of some sort! It also gives you more useful information for your sales team. 

People don’t have to wander around before settling on a purchase; they can simply be directed to the information they want in the most efficient and fuss-free manner. Landing pages are specifically designed to provide visitors with what they need with the least amount of effort required—and this is how your website turns visitors into leads. 

Conclusion: Landing pages are essential for lead generation

Understanding and taking advantage of your landing page’s importance can drive up lead generation and conversion for your business. It can gather the most valuable information about your prospects to adjust your marketing campaign according to their needs. Landing pages also direct your potential customers to actions they can take to meet those needs. 

Providing the user with the easiest experience will make them more likely to purchase from your business. And the best part? They’ll likely come back to you the next time they need something from a trusted business. 
Are you looking for a freelance digital marketing consultant in Melbourne to help you with your lead generation efforts? With SK Creative, businesses can access digital marketing services, such as web design, digital ads, and landing pages, to help boost their lead generation and conversions. Get in touch with us today for a free consultation!