Have you ever read an advertisement, landing page or website copy that made you immediately want to buy the product?
Salespeople, marketers and copywriters are all aware of the magic of powerful words. Simply, these words used in your marketing sell more.
Power words work because they trigger a positive or negative emotional response in your reader. When you use them correctly, they can boost the impact of your advertisement and compel your audience to take action.
Power words have the ability to:
- Create a sense of exclusivity
- Grab your reader’s attention
- Evoke curiosity
- Create sense of urgency
- Reassure
- Create a feeling of prestige
Below you will find 60+ words (67 to be exact) that will make your marketing message more persuasive. Next time you write a blog post, social media update, newsletter or email, use them and see it yourself.
Power words that create a sense of exclusivity
When something is exclusive, not everyone can have it. And by nature, people want what they can’t have. Here are power words that create a sense of exclusivity.
- Be the first to…
- Limited
- Request an invitation
- Behind the scenes
- Become an insider
- Login required
Power words that grab attention
One of the most important things your marketing message has to do is to capture your reader’s attention. And if you are trying to reach people online, you’ll find that grabbing their attention is not easy. However, using these words will increase your chances.
- You
- Finally
- Announcing
- Introducing
- Because
- Breaking
Power words that evoke curiosity
Once you have grabbed your reader’s attention, you need to hold onto it. To do that, you will need to evoke their curiosity. Use these power words to build a little intrigue.
- Little-known
- Insider
- Hidden
- New
- Popular
- Rare
- Release
- Reveal
- Secret
- Sneak-peek
- Shocking
- Uncovered
- Unseen
- Untapped
- Unique
Power words that create sense of urgency
In order to make your reader act now, you need to create a sense of urgency. Urgency is mandatory for success – use these power words to give your customers a reason why they should act now.
- Now
- Running Out
- Limited
- Hurry
- Deadline
- Last Chance
- Final
- Never again
- Expires
- Only x left
- Only x this month
Power words that create a feeling of prestige
Using the words below will help you create a sense of prestige regardless of what you sell.
- State of the art
- Premium
- Secret
- Confidential
- Private
- Prestigious
- Tailored
Power words that make you take action
One of the most important places to use power words is in any call to action. However, don’t settle for a generic call to action like contact us or submit. Use these power words that will make your reader act now.
- Kickstart
- Launch
- Supercharge
- Improve
- Profit
- Discover
- Win
- Complete
- Accomplish
- Instantly
- Free
- Now
Power words that reassure
These words reassure your readers and make you more trustworthy. If your prospect has just heard about you the first time, you have to overcome a level of skepticism. To do that, use the following words.
- Guaranteed
- No-obligation
- No risk
- Verified
- Secured
- Proven
- Certified
- Lifetime
- Unconditional
- Money back
Write your own list of power words
Using power words in your marketing and advertising will allow you to be more persuasive. They work because they evoke emotional reactions in your reader that will make them take action. When you use them correctly, your copy becomes very powerful sales tool
Using this list of words is a good start. However, it is recommended that you create a list of your own words that are aligned with your business and your audience. Read your copy out loud and highlight the ones that stand out to you and make you feel emotional in some way. The only way to find out what works with your audience is testing.
Be aware that you have to be careful not to overuse power words. If every single ad you create says “BREAKING NEWS”, it’ll quickly become repetitive and its effect will wear out.
More powerful words?
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