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60+ Power Words That Will Make Your Audience Take Action

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power words

Have you ever read an advertisement, landing page or website copy that made you immediately want to buy the product?

Salespeople, marketers and copywriters are all aware of the magic of powerful words. Simply, these words used in your marketing sell more.

Power words work because they trigger a positive or negative emotional response in your reader. When you use them correctly, they can boost the impact of your advertisement and compel your audience to take action.

Power words have the ability to:

  • Create a sense of exclusivity
  • Grab your reader’s attention
  • Evoke curiosity
  • Create sense of urgency
  • Reassure
  • Create a feeling of prestige

Below you will find 60+ words (67 to be exact) that will make your marketing message more persuasive. Next time you write a blog post, social media update, newsletter or email, use them and see it yourself.

Power words that create a sense of exclusivity

When something is exclusive, not everyone can have it. And by nature, people want what they can’t have. Here are power words that create a sense of exclusivity.

  1. Be the first to…
  2. Limited
  3. Request an invitation
  4. Behind the scenes
  5. Become an insider
  6. Login required

Power words that grab attention

One of the most important things your marketing message has to do is to capture your reader’s attention. And if you are trying to reach people online, you’ll find that grabbing their attention is not easy. However, using these words will increase your chances.

  1. You
  2. Finally
  3. Announcing
  4. Introducing
  5. Because
  6. Breaking

Power words that evoke curiosity

Once you have grabbed your reader’s attention, you need to hold onto it. To do that, you will need to evoke their curiosity. Use these power words to build a little intrigue.

  1. Little-known
  2. Insider
  3. Hidden
  4. New
  5. Popular
  6. Rare
  7. Release
  8. Reveal
  9. Secret
  10. Sneak-peek
  11. Shocking
  12. Uncovered
  13. Unseen
  14. Untapped
  15. Unique

Power words that create sense of urgency

In order to make your reader act now, you need to create a sense of urgency. Urgency is mandatory for success – use these power words to give your customers a reason why they should act now.

  1. Now
  2. Running Out
  3. Limited
  4. Hurry
  5. Deadline
  6. Last Chance
  7. Final
  8. Never again
  9. Expires
  10. Only x left
  11. Only x this month

Power words that create a feeling of prestige

Using the words below will help you create a sense of prestige regardless of what you sell.

  1. State of the art
  2. Premium
  3. Secret
  4. Confidential
  5. Private
  6. Prestigious
  7. Tailored

Power words that make you take action

One of the most important places to use power words is in any call to action. However, don’t settle for a generic call to action like contact us or submit. Use these power words that will make your reader act now.

  1. Kickstart
  2. Launch
  3. Supercharge
  4. Improve
  5. Profit
  6. Discover
  7. Win
  8. Complete
  9. Accomplish
  10. Instantly
  11. Free
  12. Now

Power words that reassure

These words reassure your readers and make you more trustworthy. If your prospect has just heard about you the first time, you have to overcome a level of skepticism. To do that, use the following words.

  1. Guaranteed
  2. No-obligation
  3. No risk
  4. Verified
  5. Secured
  6. Proven
  7. Certified
  8. Lifetime
  9. Unconditional
  10. Money back

Write your own list of power words

Using power words in your marketing and advertising will allow you to be more persuasive. They work because they evoke emotional reactions in your reader that will make them take action. When you use them correctly, your copy becomes very powerful sales tool

Using this list of words is a good start. However, it is recommended that you create a list of your own words that are aligned with your business and your audience. Read your copy out loud and highlight the ones that stand out to you and make you feel emotional in some way. The only way to find out what works with your audience is testing.

Be aware that you have to be careful not to overuse power words. If every single ad you create says “BREAKING NEWS”, it’ll quickly become repetitive and its effect will wear out.

More powerful words?

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