There are several approaches when it comes to responsive web design. As over 50% of your website visitors are mobile users, it’s important to ensure that your website is responsive. This allows images and content to be able to fit across different devices and various screen sizes.
Core components of responsive web design include, but are not limited to:
- Content consistency
- Compatibility with various devices and platforms
- Call-to-action (CTA) buttons
- Elements of the brand
- Images that resize as needed
- Intuitive navigation
When done correctly, not only the user experience but also SEO results are boosted by responsive design, alongside customer retention and acquisition. As a result, your website bounce rates are also considerably lower. Since over 50% of the total population across the globe access information through mobile devices, with daily essential searches done on mobile sites, developers must keep designs mobile-friendly as well as engaging.
What are the best tips on responsive web design to follow in 2021?
Ensure that menus are innovative but simple
It’s not necessary for a menu bar to be on the right side of a webpage. In the same vein, there’s no need for long menus. They can be simple and short. In order to have an intuitive, innovative design, you can explore asymmetric layouts.
Have the CTA buttons in the centre
Many websites are able to stress brand promotion and good aesthetics. However, their call-to-action is typically kept out of plain sight. It’s important for this technique to get switched up for CTA buttons to gain prominence, particularly when it’s vital to have customer engagement. A landing page designer should be able to have the buttons within form structures that are efficient from the get-go. This way, they will be able to stand out from the other content on the page. The same applies to the rest of the website’s pages.
Keep data entry streamlined
Users will not enjoy or even like having to enter information on screens whose sizes are small. Make use of voice-activated inputs, auto-fill, and similar methods that are simple to prevent bounce rates from rising.
Make use of AR/VR for the display of products
AR/VR (augmented reality and virtual reality respectively) have been able to take the viewer experience to an entirely new level, beyond desktops and handheld devices. They have become integral to responsive web design across multiple industries such as retail, e-commerce, fashion, and automobiles. There is more of an immersive experience available from apps and websites alike now, wherein cutting-edge technologies are provided. The popularity of webcams, mobile, wearables and AR headphones have increased this likelihood considerably.
Utilise images that are responsive
One of the biggest reasons a page will slow down is an image loading. When you use images that are flexible and will be scaled easily according to screen size, the time goes quickly. CSS can be used for the creation of responsive images, and for load times that are faster, srcset can be used for smaller images to load quicker on mobile.
Conclusion
Responsive web design is both efficient and convenient. It is the best choice for websites to be easily accessible across all devices and platforms. For 2021, it’s important to utilise tips such as keeping data entry streamlined, having the call-to-action buttons in the centre and ensuring menus are innovative but simple.
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