Discover Virtual CMO Service: Your Strategic Partner in Digital Marketing
I’m your Virtual CMO (Chief Marketing Officer). l can help you achieve your business objectives by creating and managing your marketing strategy. I take time learning your business from inside out, while charging a fraction of a full-time CMO salary. You’ll get straight-up, honest advice and an accountable, strategic marketing partner you can rely on.
Virtual CMO: Who is it for?
Based in Melbourne, I offer Virtual CMO services for Australian small businesses and startups. Virtual CMO service is for you when you:
- can’t justify hiring an in-house marketing person
- don’t have the time to run your marketing
- need to get more personal service than a marketing agency can provide
- want a strategic partner who will take time to get to know your business
- need direction and advice on your business’ marketing strategy
- have a great product/service but haven’t found the right way to market it
- need someone to help you with your current strategy
- are after a bespoke digital strategy for your business
4 Reasons to Hire a Virtual CMO
Tailored Marketing Strategy for Your Business
I won't fit your business to fit any particular service. With me, you’ll get a tailored, bespoke marketing strategy for your business. I make a comprehensive customer research, competitor analysis, create messaging guidelines and finally build a strategy that will help you achieve your goals.
More affordable than in-house person or agency
Hiring me will cost you less than hiring an in-house marketing person. My prices are also less than what digital agencies charge. I’m able to charge less as don’t have overheads such as payroll or an expensive CBD office space.
No Lock-in Contracts
Unlike most of the marketing agencies, you won’t be locked into a ridiculously long contract. I work with businesses I know I can truly help and I’m confident the relationships will last without forcing contracts. My intention is to grow with you, not to take you for a ride.
Fewer clients, more focus
I have fewer clients than agencies (generally less than 4 at the time) so I’m able to dedicate my focus on your project. I only take 2 new clients a month as I know that the ground work requires more time.
How it works
As your Virtual CMO, I’ll look at your business from an outsider’s perspective, help and suggest ways of what type of marketing tactics or strategies will work for your business – all within your budget and a timeline.
I will always talk with you in plain English. No digital buzzwords, marketing fluff or reports showing obscure digital metrics.
I will objectively analyse your business needs and tell you what marketing techniques will and will not work for you.
If you already have marketing and advertising data, I will:
- Evaluate it and help you understand it – quickly
- Suggest how you can improve your results – from bidding strategies to creative
- Come up with ideas from an outsider’s viewpoint that you might have not thought of before
And he is also a real person: Meet your Virtual CMO
Hi, my name is Saku and I’m your Virtual CMO (Chief Marketing Officer). As your trusted marketing expert, I’ll help your business to tackle marketing problems including messaging, positioning, digital marketing and advertising.
Having worked with Australian businesses in a range of industries including IT, accounting and financial services, technology startups and management consulting, I can help you create the best marketing strategy to achieve your goals.
Working remotely, I have clients across Australia including Melbourne, Sydney and Perth
How I help your business
As your Virtual CMO, I’ll tailor a marketing strategy to your business. Depending on your goals and objectives, I can take care of all of your manage all of your marketing operations including:
What my clients say about working with me
Real reviews from businesses I’ve helped.
Saku helped Wilson Pateras to create and execute our digital marketing strategy. He took care of the paid advertising strategy, the redesign of the website and landing pages and the development of our content plan. It’s now been 12 months and we couldn’t be happier with the results.
We’ve seen a significant increase in the number of enquiries but we’ve also been very happy with the quality of the leads. He’s very professional and great to work with and we would be happy to recommend his services to any firm in the professional services and accounting industry.
"Stotan engaged Saku to assist us to build our new website, provide graphic design and content support. The results have been fantastic, we couldn't be happier with how it looks and Saku was proactive and available throughout. We highly recommend Saku and look forward to staying engaged with him in the future."
"I engaged Saku to handle digital marketing for a start up. Saku is excellent with knowledge of the tools, approach and is constantly innovating in his methods. Highly recommend Saku if you are looking to differentiate yourself in the market place."
We wanted to increase the leads we were receiving for Lug & Carrie so we engaged Saku to assist with our digital strategy including Google and Facebook Ads Management. His experience and a collaborative and practical approach made the experience easy and got results instantly.
He optimised our campaigns including improved targeting and copywriting and after the first month enquiries jumped 71% and we were spending 37% less per lead. The time Saku took to really understand our business and our customer base obviously paid off. We are confident that working with Saku we can continue with our plan to increase quality leads by greater than 50% again”