There were a number of remarkable things about the year that just passed, most notably because the world essentially paused due to the COVID-19 pandemic. The ways design gets affected by global events and advances in technology don’t really cross people’s minds. However, designers, in particular, should pay particular attention to trends, especially since the internet is incredibly fast-paced.
Another set of things to look out for in 2021 is the number of emerging trends for web design in Melbourne and in general. There’s a rather wide range to look at, from inclusivity all the way to experiences that are far more immersive.
Here are some of the trends that seem to be ahead of the pack, and will likely rule the internet in 2021:
We’ll be seeing more emojis
The emoji trend comes to the surprise of absolutely nobody. As people all across the globe embrace conveying messages with playful emojis, these illustrated gestures have become a language of their own. No longer is the smiley face just a symbol you use to end your text messages—it’s becoming a part of web design, too!
Non-verbal messaging has always been an important part of communication, and with emojis, you can convey your brand voice in a way that has never been possible before. It’s only natural for this trend to thrive in 2021!
Collage art is making a comeback
The disordered harmony of cut-and-paste collage art is making a comeback—and this time in the digital form. Often associated with old scrapbooks in your parents’ attic, collage art is still seen in many print media formats such as newspapers, magazines, and posters. The move to the digital, however, is new.
In 2020, we saw some use of collages in brand social media such as on Instagram Stories and Facebook news feed content. However, website designers are beginning to incorporate similar elements to websites. By seamlessly integrating seemingly disparate visual elements—whether photographs, graphics, or illustrations—web designers create harmony out of chaos in a way that resonates with the customer.
Serif fonts continue to be timeless
Text is a quintessential part of online communication. As the importance of creating a cohesive brand identity only becomes more apparent, designers are having to work with business owners to choose font styles for their brands. In the past year, sans serif fonts have been particularly popular, thanks to their adaptability and ability to impart a casual, approachable feeling on the reader. This year, however, we will be seeing a resurgence of serif fonts, which have remained timeless and will continue to be.
Serif font families are elegant, imparting a feeling of dependability and professionalism. The advancements in screen sizes and resolutions also allow these fonts to be crisp and clear in a way that was not possible before.
Contrasting color combinations will command attention
Monochrome color schemes have been popular for quite some time, but we’re seeing a resurgence in contrasting combinations, especially those that involve primary colors. Reminiscent of 80s-style pop art, the bright colors—often paired with simple artwork and bold graphic elements—bring out a fun, upbeat vibe. This type of color scheme is most commonly seen in brands looking to target a younger demographic made up of people who choose energetic and personal brands that they can resonate with.
Conclusion: Website Design Trends Are Everchanging
Website design trends are ever-changing. It is more important than ever to keep abreast with the trends and apply them to your website to generate leads. When in doubt, contact a professional who can help you through it. No matter what demographic you’re looking to target or brand identity you need to uphold, a skilled website designer can help you build on an idea and make it reality.
In need of a website designer in Melbourne who’s updated with the latest design trends? My name is Saku and I’m a Melbourne-based freelance digital marketing consultant. I run my small one-man digital shop called SKCreative helping small businesses and startups stand out in digital channels.
