Building a marketing team is hard and expensive, especially if you’re just starting out as a business. As such, most small-scale companies start off with the owner wearing multiple hats. If you’re one of them, you’ve probably been running sales, operations, account management, and marketing all at once. But to skyrocket your business to the next level, you need to hand out one of those hats to someone you can trust.
For marketing, it is best if you handed it to an experienced digital marketer willing to work for you as a virtual CMO.
Let’s now look at what is a virtual CMO and how hiring one can help your business.
What Is a Virtual CMO?
If you’ve heard of virtual assistants (VAs) before, then understanding what a virtual CMO won’t be too difficult.
CMO stands for Chief Marketing Officer, which is a leadership position often given to trained and seasoned experts. If VAs were people who assisted you in some basic yet essential tasks, Virtual CMOs could help you build strategies and a system for efficiency as well as assign tasks to VAs.
What Can a Virtual CMO Do for a Digital Marketing Team?
Virtual CMOs with experience in the field of marketing can help you build concepts around your brand, strategise the best way to promote your business online and offer industry insights that can be useful for your team as the years go by.
Digital marketing is a fast-paced field, and these talented folks always stay up on their feet!
The Advantages of Hiring a Virtual CMO
It may seem a little bit out there to hire a virtual freelancer for a leadership position, but there are perks that virtual CMOs have over an in-house CMO.
Cheaper than an in-house Chief Marketing Officer, more committed than a digital agency
CMOs have lots of experience and skill. Tying one down for eight-hour shifts to solely focus on your brand will cost you a hefty amount of money in terms of salary alone. These seasoned professionals may also be looking for benefits and job security.
If that’s not something you’re prepared for, hire a virtual CMO instead!
Virtual CMOs have rates based on their expertise. There is a fixed rate that you can pay them for certain services and call upon their expertise when needed. They are a lot more cost-efficient because you’re paying them per output rather than per hour.
Looks after all aspects of your marketing operations
The best Virtual CMOs out there have a wide experience in digital marketing. They are able to look at the big picture and not just focus on one area of speciality. Starting from a crystal clear digital marketing strategy, virtual CMO will manage all of your digital marketing tactics including:
- Facebook marketing
- Linkedin marketing
- Google Ads marketing
- Content marketing
- Email marketing
- Search Engine Optimisation
- Website Design & Development
- Landing Page Design & Development
- Copywriting
Better learning experience
Being a boss to someone who knows marketing better than you may be vexing—and you won’t be able to tell for sure if they’re really good at their job or not. With a Virtual CMO, you’re basically working with a colleague and equal, so you won’t feel undermined when they teach you about things you don’t have knowledge or experience with.
As a business owner, you can always learn new things along the way. Aside from expertise, the best virtual CMOs are good communicators that will keep you posted on everything they do, why they do it, and take the time to explain how it works.
Conclusion: Why hire a Virtual CMO
Hiring a virtual CMO is an advantage when you’re running a small-scale marketing team to promote your business. Having an expert on your side can help you build a more solid strategy and reach your marketing goals even faster. As long as your CMO has the right skills, talent, and attitude you’re looking for, you will get the best for your budget.
One of the best fit for a Virtual CMO is an experienced marketer with a proven track record. SKCreative is a freelance digital marketing consultant offering Virtual CMO services for Australian small businesses and startups. Contact me for a free consultation today!
